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A family business, there for families

Amber Trotter grew up around the business of benefits. Some of her earliest memories involve following her father Terry to the office, or joining together as a family to sort files and stuff envelopes. Maybe there should be little surprise that she was attracted to what insurance can do.

“I really love the concept,” explains the vice-president of Matrix. “The idea in early farming communities that if someone’s barn burned down, the whole community would pitch in and help rebuild. That’s what benefits do today. Benefit plan contributions are there to help people when they face an illness, disability or death in the family. I want to be there for them.”

It’s why she has spent hours counselling family members who just lost loved ones, advocating for Long Term Disability payments, and helping plan administrators ensure that fellow employees are not left behind.

Terry was drawn to the same ideals when he founded Matrix three decades ago. He may have worked for Big Insurance at the beginning of his international career, but he never lost sight of the fact that benefits meet personal needs.

When other companies were applying the same survivor benefits to everyone, he ensured the plans reflected family realities. When other insurers balked at offering benefits to the employees of high-risk businesses like small airlines and lumber mills, he found ways to protect them. And when other benefits providers worked nine to five, he spent his evenings and weekends helping brokers meet their client needs.

“That’s what I’m here to do,” he says.

Matrix Benefit Services
105 Consumers Drive, Unit 1
Whitby, ON L1N 1C4
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